How many times have we heard it? "Would you like fries with that?" "Would you like to add a milkshake to your order?" "Would you like to donate $1.00 to -x- charity today?" "We offer an insurance policy on this for an extra $30. If anything goes wrong, you'd be covered." The legitimate marketing term for this practice is called "suggestive selling", and corporations along with franchises use it to its fullest extent. Cashiers are required to suggestive sell. Waitresses/servers are required to suggestive sell. It seems like every time we turn around there is someone somewhere wanting to jack up our total with just one more little something that will help their numbers out.
Throughout my employment history, there have been countless times that I have been required to "suggestive sell", and I don't like it. I don't like being on the giving or the receiving end of it, in fact. When I place an order, I know what I want, and it's very seldom that I allow someone to persuade me into spending even $1 more. When I am working, and there is a requirement for "suggestive selling", I find that I am loathe to cooperate with this little underhanded tactic. It seems to me that if someone did "want fries with that", they would have ordered them, no? If they needed to buy extra insurance on the product they are buying, what does that say for the product to begin with?
So, I'm wondering tonight, how many here think that "suggestive selling" is a good practice for business? Do you use it in your own business? Do you find that you often buy into it, or does it irritate you as much as it does me?





